Clean Spaces, Strong Brand

Upkeep & Co is a Sydney-based cleaning and maintenance service dedicated to delivering high-quality, eco-friendly, and professional solutions for residential, commercial, and construction clients. With a team of licensed and insured professionals, Upkeep & Co ensures superior cleaning, maintenance, and customer service, achieving the highest level of client satisfaction. Their services range from dusting and sanitizing to lawn mowing and pest control, all tailored to meet diverse client needs. Visit upkeepandco.com.au to explore their services and book now.

Our Role

Design by Ching partnered with Upkeep & Co to deliver a comprehensive brand design in just six weeks, establishing a powerful market presence. Under Mike Ching’s direction, we crafted a cohesive brand identity, including a user-friendly website, staff uniforms, packaging, and marketing collateral. Central to the brand was a striking logo featuring an upward arrow monogram, a “UP +” lettermark, and a trident pictorial mark, symbolizing Poseidon’s cleansing power and upward motion. This design embodied Upkeep & Co’s commitment to quality, eco-friendly practices, and transformative cleaning solutions.

Our collaborative approach ensured the brand resonated with Upkeep & Co’s diverse client base across residential, commercial, and construction sectors. The logo was designed to be instantly recognizable, versatile in black and white, and clear even at small sizes (passing the “piccolino test”). The result was a polished, professional brand that quickly built trust and attracted clients. Visit upkeepandco.com.au to explore their services and story.